“I am very proud of the first Cape Town Design Route map, it is a wonderful partnership between Design Indaba and Cape Town Tourism, as well as the Cape Town Partnership, and it really enables visitors to interact personally with the creative sector of Cape Town,” says Mariette Du Toit-Helmbold, CEO of Cape Town Tourism.
The Design Indaba Expo this year saw the launch of the first Cape Town Design Route, in collaboration with Cape Town Tourism and the Cape Town Partnership. Now tourists and design fanatics can enjoy the high-quality creativity on offer at the Design Indaba Expo, all-year round. The route features 46 Western Cape-based Design Indaba exhibitors, which were pre-approved by the Design Indaba Expo’s curators – a panel of industry experts. Stretching from the Cape Town City Bowl through the Southern Peninsula and into the Winelands, including everything in between, the map is a guide to the best of the best local design studios and shops. “The Cape Town Design Route bolsters the important creative industries sector, both in terms of the domestic market and for local and foreign visitors. It makes great strides in establishing Cape Town as a creative powerhouse,” confirmed Bulelwa Makalima-Ngewana, deputy CEO of the Cape Town Partnership. With each participant signposted and with directory listings on the map, both Cape Town locals and tourists can enjoy this guided tour of local design savvy. The map of the route is available through the 12 Cape Town Tourism visitor centres and in the latest edition of Design Indaba magazine. During the Design Indaba Expo from 27 February to 1 March, the route was also included as part of Cape Town’s hop-on-hop-off bus route and many Design Indaba Expo visitors first enjoyed the show at the Cape Town Convention Centre, before embarking on a tour of the design-filled province.
Look out for the Design Route signs now at all participating venues.
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